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| Alize Cornet Wears Her Lacoste Crocodile With Pride - Texas 2011 |
The indoor GDF Suez Open stadium in Paris is the ideal backdrop to highlight Lacoste women's tennis clothing. Lacoste is an exclusive, proudly French brand, but is becoming more widely available worldwide, and now has been voted 3rd most popular tennis brand behind the market leaders, adidas and Nike in the Women's Tennis Apparel website poll of ten of the best.
French women, as you might guess, have more of a propensity to wear their own country's apparel brand, and local players get a better chance to play in Paris, so there's been a plenty of chance to see the new Lacoste spring tennis clothing on these players.
Alize Cornet and doubles partner, Pauline Parmentier, have been playing quite well this week in the singles with the support of their home fans, and both looked elegant in their light blue and white Lacoste tennis dresses. To be absolutely correct, the dress is called the 'Lacoste Women's Sleeveless Technical Pique Vintage Tennis Ball Printed Polo Dress', but it looks much better than it sounds.
The light blue fabric, on closer inspection is made of hundreds of mini tennis balls, but overall, the dress has a classic look with it's Polo collar and placket, with the crocodile logo fitting nicely over the pocket.
Lacoste have lost their high flier, Sam Stosur, to ASICS this year, but have plenty of other accomplished top 50 players alongside Alize and Pauline to compensate, like Dominika Cibulkova and Petra Cetkovska.
Lacoste are an environmentally aware company, and contribute to a variety of causes to better the lot of those in their supply chain and the world in general. They belong to the 'Save Your Logo' scheme whereby companies with an animal emblem, like their famous Lacoste Crocodile, seek to protect and encourage the well being of their adopted animal. Lacoste contribute to the conservation of crocodile species around the world.
I think it adds to the appeal of already pretty clothing, that the company that make it hasn't exploited the planet or it's people in the process. Thankfully this is gradually becoming the norm, not the exception, with Nike, adidas and others having similar schemes.





